MEET
Tibet Thukral
DIGITAL MARKETING CONSULTANT & INFLUENCER MARKETING EXPERT
ABOUT
ME
I’m a digital marketing strategist with a strong focus on influencer partnerships, social media growth and brand development. My experience spans across industries, helping brands tap into their target audiences through smart, data-backed digital campaigns.
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BRANDS I'VE WORKED WITH
SKILLS
Influencer Marketing
Strategic influencer campaigns that drive reach, engagement and results.
Performance Marketing
ROI-focused marketing built on data, conversions and platform-specific strategy.
Content Strategy & Distribution
Creating content, executing creative production and distributing across channels to maximize visibility and impact.
Campaign Execution & Optimization
From kickoff to KPIs - executing, scaling and optimizing campaigns to deliver measurable outcomes.
Social Media Strategy & Management
Strategically planning, creating and managing social content to grow communities and engagement.
Creator Partnerships & Talent Management
Sourcing, negotiating and managing brand collaborations for creators.
EXPERIENCE
INFINITE COMMERCE
2022 - 2025
SR INFLUENCER MARKETING LEAD
COLLABB
2019 - 2020
JR COMMUNITY MANAGER
GRAIL TALENT
2025 - PRESENT
INSTAGRAM TALENT MANAGER
BLOWFISH DIGITAL
2018 - 2019
DIGITAL MARKETING EXECUTIVE
SCATTER
2020 - 2022
SR EXECUTIVE - STRATEGIC ALLIANCES
05
INSTAGRAM TALENT MANAGER
2025 - PRESENT
Manage onboarding and relationships with creators across verticals for Grail’s exclusive Instagram roster. Handle pitch calls, campaign alignment and creator support. Represent talent interests, review contracts and collaborate with internal teams on brand deals and growth strategy.
04
SR INFLUENCER MARKETING LEAD
2022 - 2025
Developed and executed influencer campaigns for 15+ US brands, surpassing social media engagement targets through gifting, affiliate and performance-driven campaigns. Collaborated with over 2000 influencers across US and EU. Leveraged platforms like Upfluence and GRIN to optimize and monitor campaigns. Recruited, trained and led a team to enhance execution.
03
SR EXECUTIVE - STRATEGIC ALLIANCES
2020 - 2022
Onboarded partners including content writers, graphic designers, translators and voice-over artists - from scouting and outreach to negotiating terms and signing agreements. Executed influencer campaigns for Cisco, Amazon, Kaspersky, ZEE5 and Paytm. Managed content seeding, developed media plans and collaborated with 100+ leading news publishers worldwide.
02
JR COMMUNITY MANAGER
2019 - 2020
Onboarded a diverse set of influencers to the platform and executed high-impact influencer campaigns for Levi’s, Vero Moda and FitUp Life. Developed engaging content strategies, optimized social media engagement, and collaborated with the tech team to refine the platform’s UX.
01
DIGITAL MARKETING EXECUTIVE
2018 - 2019
Managed end-to-end social media marketing and content strategies for brands in F&B and Health & Fitness. Implemented digital campaigns that improved audience engagement, online reputation and conversions.
RECOMMENDATIONS
real words from real people 💬
RECOMMENDATIONS
Nathan Jelovich
eCommerce Growth, Media and Marketing Leader
Tibet is an absolute rockstar! He goes above and beyond to deliver results. He was integral in building out our influencer program and strategy at Cap Hill Brands. High recommendation!
Janae Kantorak
Influencer Strategist, Content Creator & Community Manager
We got the #1 New Release Badge on Amazon for the new stunt set by Marble Genius! So proud of Tibet for making this happen. WELL DONE for always going above and beyond!
Khushboo Gaurav
Vice President - Strategic Alliances at Scatter & Accelerate Content
Tibet has been an invaluable team member, consistently going above and beyond his duties to ensure that our projects were completed on time and to the highest quality. He has a strong understanding of the digital marketing industry and the ability to communicate effectively!
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